If you are operating a business in the digital age (spoiler alert: you are!), it is important to effectively market your agency for the digital age. At AmCap Insurance®, we have put together a list of helpful marketing tips every agency should implement to strengthen its brand presence.


You can no longer ignore the fact that your agency must be active on social media. Having a social media presence is equally, if not more, important as your website because it allows you to connect directly with potential customers and attract quality employees. Use social media to market your products and service, as well as to provide your customers, potential customers and prospective employees a glimpse inside your agency. In today’s marketplace, people want to feel connected to and genuinely engage with companies. Not only does this help to create agency loyalty, but social media allows you to speak directly to your customers to get valuable feedback. Ready to roll out a new product? Announce it on social media. Have a great story where your agency went above and beyond for a customer? Tell it to your followers, and let them share in your success. Continue to create a positive connection with your followers, and they’ll likely refer your agency to others.


Don’t have a huge advertising budget but know you should be running digital ads? Social media advertising is not only extremely affordable, but it allows you to create targeted ads based on location, demographics, interests, behaviors and connections for as little as a few dollars a day. You can spend as much or as little as you want depending on how many people you want to attract and what action you want them to take. This type of advertising allows you to direct people to like or follow your social platforms; it can also be used to drive traffic to your website where you can measure the actions they’re taking on your site (e.g. filling out a form, clicking the contact button, requesting more information, spending time on each page, etc.). Make sure you are consistently monitoring and adjusting your ad spend, ad placements and ad content for maximum effectiveness.


Blogging is a great way to attract more traffic to your website and social media platforms. Providing meaningful, informational content for customers demonstrates your level of expertise in the industry while fostering goodwill. Blogging will also help raise your profile in search engines (SEO), making your website appear higher in internet search queries.


Email is an important marketing tool that allows you to stay connected and top-of-mind with your customers. Keep them informed with links to recent blog posts, news about events or conferences you will be attending, or announcements regarding changes to products or services. Email marketing also provides you with a great way to reconnect with lost or unsigned customers. Email platforms like MailChimp or Constant Contact make it easy to get started with editable templates and reporting that shows you exactly who is opening and reading your emails. We recommend sending no more than one to two emails per month so your customers won’t send you to the spam folder.


Positive testimonials from real customers are the best referral source you can get. Encourage your customers to leave positive reviews on your social platforms by simply asking after you have done business or in a follow up email. You can get creative and turn each review or testimonial into a branded social media post to convey the experience to potential customers.